Durable AI website builder pricing vs Rollouts.ai: cost breakdown

Picking an AI website builder often comes down to a single spreadsheet row: monthly cost. But the sticker price rarely tells the whole story. Two builders can both charge roughly the same amount and deliver completely different things, one giving you a static page and the other also listing what to fix and checking the live site every day.

This breakdown puts Durable and Rollouts.ai side by side on pricing, feature coverage, and what you actually get at each tier, with a clear read on where each dollar goes.

What Durable charges and what's included

Durable publishes a free tier that lets you generate a site quickly, which is genuinely useful for a first look. Its paid plans step up to include a custom domain, more pages, and basic SEO features. The pitch is speed: you describe your business, Durable builds a site, and you're live in minutes.

That core promise holds up. Where Durable starts to show its limits is past the build step. The platform is a website builder. Once your site is live, growth work like tracking who visits, optimizing for AI search, or testing ad creative still falls on you or a separate tool.

What Rollouts.ai charges and what's included

Rollouts.ai runs four tiers. Free is $0 per month: 100 credits a month, one site, the AI builder, basic analytics, and the AEO and SEO fix list. Starter is $50 per month: 4,000 credits a month and visitor identification (rolling out). Pro is $300 per month: 24,000 credits a month and the Ads engine (rolling out). Enterprise is custom pricing with custom credit volume, security review support, and dedicated onboarding.

The structure is intentional. Free and Starter are priced for founders and small operators who need a production site and basic growth tooling without a big monthly commitment. Pro is for growth teams who rebuild often enough to need 24,000 credits a month, and who want the Ads engine as it finishes rolling out. Starter and Pro are arranged by asking the Rollouts team rather than at checkout, and the step between them is steep in dollar terms, so check which Pro features are live before you ask; the Ads engine, for one, is still rolling out.

The real comparison: builder-only vs builder plus growth engine

Durable and Rollouts.ai start from the same place: type a prompt, get a website. The divergence happens immediately after that.

Durable's platform stays in build mode. You get a good-looking site, a domain, and some basic SEO scaffolding. If you want your site to appear in AI search results on Perplexity or ChatGPT, you'll need to layer on another tool. If you want to know which companies are browsing your pricing page, that's another tool. If you want to test ad creative automatically, that's another tool still.

Rollouts has three engines, two of them still rolling out: Web for building and for the AEO and SEO fix list, Grow for visitor identification, and Ads for creative generation and spend optimization. They aren't add-ons sold separately. A founder on any plan, Free included, gets the AEO fix list alongside their site build today; on Starter, visitor identification joins it as it ships.

Where Durable wins

If you need a site today and growth automation genuinely isn't on your radar yet, Durable is a reasonable starting point. The free tier is accessible, the UI is clean, and the build speed is real. For a local service business that just needs a presence and a contact form, the lower-end Durable plans cover the basics without overcomplicating things.

Durable also has a longer public track record, so there's more community documentation and third-party tutorials floating around. That matters if you're the type who learns by reading other people's war stories.

Where Rollouts.ai wins

The moment growth is part of the goal, the comparison shifts. Say you're a SaaS founder running one product site and spending time each week trying to figure out which visitors are actually evaluating you. On Rollouts' Starter plan at $50 per month, visitor identification is listed but still rolling out, so today you'd pair it with a dedicated tool. What you get now is built-in analytics with the goals you set, so you're not duct-taping a separate analytics tool onto a basic builder.

AEO is the other differentiator. AI search doesn't work like Google. ChatGPT and Perplexity pull answers from structured, authoritative content. If your site isn't optimized for that format, you're invisible in those results regardless of how good your Google ranking is. Rollouts' Web engine audits for AEO as part of the package, which means sites built on the platform get their AI-search fixes listed from the start, not retrofitted later.

If you're an agency billing clients for growth work, having the builder and the fix list in one place for each client site today, and the Ads engine on the Pro plan at $300 per month once it finishes rolling out, is a cleaner operation than managing three separate subscriptions.

Stacking the costs

Comparing two builders in isolation misses how people actually use them. Most founders who start with a builder-only tool eventually add visitor analytics, then an AEO consultant or tool, then ad testing software. Those costs add up separately.

If you're going to end up paying for all three categories anyway, a platform that bundles them changes the math. That's not an argument against Durable for someone who genuinely only needs a static site. It's an argument for being honest about what stage you're in before picking a platform based on the lowest sticker price.

Which one fits your situation

Use Durable if you need a simple site live today, you're not ready to think about growth tooling, and budget is the primary filter. It does the build job well.

Use Rollouts.ai if you're treating your website as a growth asset from day one. The Free plan is a real on-ramp with the AEO fix list included, Starter adds credits for a solo founder or small team, plus visitor ID as it finishes rolling out, and Pro adds more credits and the Ads engine, still rolling out. The pricing is higher at the mid-tier, but you're buying a different kind of tool.

Frequently asked questions

Does Rollouts.ai have a free plan?

Yes. The Free plan is $0 per month and includes 100 credits a month, one site, the AI builder, basic analytics and the AEO fix list. It's a real working tier, not just a trial with an expiry date.

What does AEO mean and why does it matter for my site?

AEO stands for Answer Engine Optimization. It's how you make your site visible in AI-powered search tools like ChatGPT and Perplexity. Those tools don't crawl pages the way Google does. They pull structured, authoritative content. Without AEO, your site can rank well on Google and still be invisible in AI search.

Is Durable good enough for a small business website?

For a basic presence with a contact form and service pages, Durable handles the build step well. Where it falls short is after launch. It doesn't include visitor identification, AEO tools, or ad automation, so growth work beyond the site itself requires separate tools.

What's visitor identification and do I actually need it?

Visitor identification shows you which companies or individuals are browsing your site even when they don't fill out a form. If you're running a SaaS or B2B service and want to know who's evaluating you, it's genuinely useful. Rollouts lists it on the Starter plan at $50 per month, and it's still rolling out.

When does it make sense to pay for the Pro plan instead of Starter?

Pro at $300 per month makes sense if you need 24,000 credits a month or want the Ads engine for creative and spend optimization once it finishes rolling out. Rollouts has no A/B testing or public API on any plan; integrations run through webhooks, Zapier, Make and n8n. For a solo founder with one site, the core toolkit comes with every plan, so Starter is mainly about credits until visitor identification ships.