Playbooks
A Playbook is a whole job Rollouts handles for you: research, copywriting, design, code, and the final publish.
Design a Brand-New Homepage
Site BuildingA reference-driven build that treats composition as the craft — your homepage assembled piece by piece, in your brand's language, ready for production.
Ship a Content Page
Site BuildingResearch first, then build: how-tos, listicles, pillar guides, and head-to-head comparisons — each page carrying its supporting data with it.
Fix What Visitors See First
Site BuildingThe hero is the priciest real estate on any site. This recipe grades yours, rewrites it around a single benefit and a single action, and ships the result.
Publish Readiness
Site BuildingMove your Rollouts build onto its real domain without breaking anything — technical SEO checked, redirects mapped, robots and sitemap in place, then a clean switch.
Complete SEO & AEO Program
SEO & AEOOne engagement covering the whole discipline: query research, cluster planning, technical health, on-page work, and visibility inside AI search.
AEO Comparison Pages
SEO & AEOComparison, alternatives, and best-of pages written to be quoted — by AI Overviews and Perplexity, by ChatGPT, even Google SGE — built on honest-concession framing.
GSC Keyword Optimization
SEO & AEOSome queries send a page impressions without ever appearing in its text. This recipe finds them and folds them in, lifting CTR and rank. Zero CSV wrangling.
Read Your Traffic & Engagement
Analytics & InsightsTraffic, visitor quality, engagement — Rollouts interprets the signals and reports what performs, what lags, and which fix comes first.
Company Swarm
CRM & Visitor OpsPoint Rollouts at one promising account — a hot visitor, a name off your target list — and it builds the whole outreach play: personas mapped, messages drafted, sends staggered, all waiting on your approval.
Email Your Best-Fit Visitors
CRM & Visitor OpsOrder your identified visitors by fit, attach one verified contact to each account, and queue draft emails you approve before they head to your CRM.
Pick a Playbook. Rollouts runs it.
Import your current site (about a minute), wire up your tools, and hand the work to Rollouts — from research to published page. Missing a workflow? Tell us and we'll add it.