Playbooks
A Playbook turns a growth job into steps Rollouts works through with you: research, copywriting, design and code, ending in a page ready for your publish.
Design a Brand-New Homepage
Site BuildingA new homepage written as real HTML and CSS from your current site's colours, fonts, photos and words — in a look you choose, measured at desktop and phone widths before you publish.
Ship a Content Page
Site BuildingHow-tos, listicles, guides and comparisons in your site's look and voice: ask the builder for the page, review it, and publish.
Fix What Visitors See First
Site BuildingThe first screen is the priciest real estate on any site. This recipe checks your homepage's title, headline and meta description from your latest scan and gives you a direction for fixing each one that falls short.
Publish Readiness
Site BuildingSeven launch checks read from your latest scan — critical issues, titles and meta, structured data, AI-answer readiness, sitemap, llms.txt and AI-crawler access — so you know what to clear before launch.
Complete SEO & AEO Program
SEO & AEOSearch and AI-search work in one loop: scan the site, run seven pass/fail checks, clear the fix list worst-first, follow the AEO page's rewrite briefs, then re-scan.
AEO Comparison Pages
SEO & AEOComparison and alternatives pages in your brand, built on honest-concession framing — the kind of page AI Overviews, ChatGPT and Perplexity quote.
GSC Keyword Optimization
SEO & AEORolling out: some queries send a page impressions without ever appearing in its text. Once Search Console connects, this recipe finds them and folds them in. Zero CSV wrangling.
Read Your Traffic & Engagement
Analytics & InsightsYour last seven days in one read — views, sessions, a visited-to-converted funnel, top pages and top sources — from Rollouts' own analytics snippet.
Company Swarm
CRM & Visitor OpsRolling out with Grow: point Rollouts at one promising account — a hot visitor, a name off your target list — and it will build the whole outreach play: personas mapped, messages drafted, sends staggered, all waiting on your approval.
Email Your Best-Fit Visitors
CRM & Visitor OpsRolling out with Grow: order your identified visitors by fit, attach one verified contact to each account, and queue draft emails you approve before they head to your CRM.
Pick a Playbook. Rollouts runs it.
Import your current site (under three minutes), wire up your tools, and hand the work to Rollouts — from research to a page ready to publish. Missing a workflow? Tell us and we'll add it.