Credits in. Growth out.
One balance covers every job Rollouts runs — page builds and site scans today, reveals and ad creatives as they roll out. Start free; add credits when the output earns it.
Free
Everything you need to see Rollouts work on your site.
- AI website builder
- Technical SEO + AEO
- Daily site check
- Built-in analytics + GA4
- Webhooks, Zapier, Make, n8n, Slack
- Search Console (rolling out)
Starter
For a growing site that builds and scans more each month.
- Everything in Free
- Visitor identification (rolling out)
- Account-based outreach drafts (rolling out)
- Competitor monitoring (rolling out)
Pro
For teams that build and scan at full volume.
- Everything in Starter
- Ad creative + attribution (rolling out)
Enterprise
Custom volume, done-for-you setup and security review support.
- Done-for-you playbook setup
- Security review support
- Enterprise data terms (no AI training)
- Dedicated onboarding
How credits work
Think of credits as the tank your agents run on: a single balance, drawn down job by job — never per seat.
One credit system, everything included
Page builds and site scans draw from one shared balance today, and company reveals and ad creatives will too as they roll out. No per-seat fees, no surprise add-ons.
Heavier actions cost more
A full site scan costs 10 credits and a page build costs 5. You pay in proportion to the work Rollouts actually does.
Credits refill every month
The free tier's 100 credits land at the start of each month, and paid plans are monthly too. Building more? Ask about Starter or Pro for a larger balance.
Quiet months cost less
A quieter month costs less. Nothing is wasted on idle seats or features you never touch — the meter follows the work.
The whole grid, plan by plan.
Every feature, every tier — no fine print.
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Credits | 100 / mo | 4,000 / mo | 24,000 / mo | Custom |
| Company reveals (Grow — rolling out) | — | 50 / mo | 1,000 / mo | Custom |
| AI website builder | ||||
| Technical SEO + AEO | ||||
| Daily site check | ||||
| Built-in analytics + GA4 | ||||
| Webhooks, Zapier, Make, n8n, Slack | ||||
| Search Console (rolling out) | ||||
| Visitor identification (rolling out) | — | |||
| Account-based outreach (rolling out) | — | |||
| Competitor monitoring (rolling out) | — | |||
| Ad creative + attribution (rolling out) | — | — | ||
| Security review support | — | — | — | |
| Dedicated onboarding | — | — | — |
Pricing, answered.
Do I have to add a card?+
Nope — the free tier keeps nothing on file. Connect your site and the first scan lands in about a minute.
What do credits actually buy?+
Today, page builds (5 credits each) and full site scans (10 credits each). Company reveals and ad creatives will draw from the same balance as they roll out, and the balance refills every month.
Can I switch plans later?+
Anytime. Paid plans are arranged with the team, so a switch is one message away, and credits are only ever drawn for work Rollouts actually does.
What counts as a company reveal?+
Company reveals are part of Rollouts Grow, which is rolling out now. Once it's live, each anonymous visitor Rollouts resolves to a company counts once against your monthly allowance — the allowances above are reserved for you in the meantime.
Do you offer an Enterprise plan?+
Yes — custom credit volume, done-for-you playbook setup, security review support, enterprise data terms and dedicated onboarding. Custom reveal limits arrive with Grow as it rolls out.
Does my data train anyone's models?+
No. On Enterprise, our data terms commit that your data is never used to train models.