FAQ

Questions, answered.

What the Rollouts agent does — a daily check of your site, a list of every fix, pages built when you ask — and what still waits for your click.

The basics

What Rollouts is, in plain terms.

What does web marketing automation actually mean?+

Think of it as a marketing site with an AI crew on call. Rollouts rebuilds your pages, scores them for AI search, lists every SEO fix, and checks your site every day, not once at setup. Nothing goes live until you click publish.

What does always-on mean in practice?+

It means Rollouts keeps checking after launch: once a day it compares your homepage, sitemap and llms.txt with the day before and records what changed. Building pages and every fix happen when you ask, and wait for your click to publish.

Is this a replacement for my marketing team?+

No — it absorbs the grunt work. Page builds, SEO chores, and first drafts stop eating your team's week, so the humans stay on positioning, brand, and judgment. Headcount leverage, not headcount replacement.

Does using it mean rebuilding my site?+

No. It starts from your current site: hand over the URL, wait out the one-minute scan, and it works within the pages and stack you have now. Nothing needs migrating before you begin.

How fast do I see results?+

About a minute after you connect, the scan and a ranked opportunity list are ready. A first optimized page is usually live before the day ends — review speed is the only real gate.

The Rollouts Agent

Where the agent earns its keep.

What can the agent actually do on its own?+

On its own, one thing: a daily check of your homepage, sitemap and llms.txt that records what changed. Building and rewriting pages, schema and internal links, and the SEO fix list all happen when you ask.

Does anything go live without my approval?+

No. Every page and every change waits for your click to publish — nothing goes live behind your back.

Will the pages actually be on-brand?+

Yes. The scan extracts tokens, type, and voice from your live site into a design contract, and everything the agent ships is generated against it — new pages match on arrival.

Can engineers keep the code?+

Yes. Export the whole site as code your team owns, so developers can keep it in their own repo and refine anything in their own IDE.

How does it decide what to work on?+

You do, with a ranked list: every fix is ordered by severity, worst first, so you start with what holds the site back most — not a random backlog.

Competitor monitoring

What it sees of your competitors.

What does competitor monitoring cover?+

It's rolling out. Live polling of AI answers will record which rivals they name next to you; today the AEO page lists the queries those answers should cite you for. Watching rivals' pages, rankings and ads is not part of the product yet.

What do I get when something changes?+

For your own site, a record of what the daily check found changed. For competitors there are no change alerts yet.

Can it track rankings and content gaps?+

Not yet. Rank tracking needs a Search Console connection, which isn't wired up. What it does today is score your site for AI search and list every fix.

Does it work for AI search too?+

Yes. Rollouts scores your site for AI search, lists every AEO fix and shows which queries your content is ready to be cited for. Checking which engines actually cite you, and which competitors they name, is rolling out.

Getting started

Everything else people ask.

Can it name the companies behind my traffic?+

That's Rollouts Grow, which is rolling out now. When it's live, Grow will resolve anonymous sessions to company names, check each one against your ICP, enrich the strong fits, and sync them to your CRM — turning traffic from a chart into a call list. Today's live product is the Web engine: site building, SEO, and AI-answer optimization.

What is answer-engine optimization (AEO)?+

AEO means structuring pages so answer engines — ChatGPT, Perplexity, Google AI Overviews — quote you when they answer a buyer's question. Rollouts handles the mechanics: schema, FAQ blocks, passages an engine can lift cleanly. Authority counts for less here, so smaller sites can win.

How is Rollouts priced?+

Start free — a daily credit allowance, no card required. Paid plans start at $50/mo, and everything runs on one simple credit system with no per-seat fees.

How does the credit system work?+

Each action has a credit price — building a page, running a site scan — and everything meters from a single balance. Usage is the bill; seats and add-ons never appear on it.

What about security?+

Data is encrypted in transit and at rest, sessions are signed server-side, and a formal third-party security audit is planned ahead of GA. Integrations get scoped permissions, so you decide what each one can read or touch.

What if no Playbook fits my use case?+

Tell us what you're trying to run. The library already spans the usual growth motions, and new Playbooks get built with customers every month — describe yours and the team will scope it.

Still curious?

Paste your URL and see the findings for yourself — free, no card, about a minute.