Introducing Rollouts: put your website on the payroll

A growth engine with your site at the center

Every channel a company runs — ads, outbound, content, social — eventually funnels people to one destination: the website. And at most companies that destination changes twice a year, then freezes. Rollouts makes it a daily operation. Pages get shipped, every technical SEO fix gets listed, and the site gets ready for AI engines to cite; naming anonymous traffic and moving the best-fit accounts toward a conversation are rolling out with Grow.

Under the hood, Rollouts is three engines working the same site from different angles. Web is live today; Grow and Ads are rolling out:

• Web builds new pages, scores the site for AI search, and lists every crawl and schema fix, worst first.
• Grow will put company names on anonymous sessions, score each against your ICP, and stage the first outreach draft.
• Ads will turn out fresh creative, manage the campaigns, and show which spend produced which revenue.

Built with three teams in mind

Founders and early operators

The leverage of a marketing team before you can hire one. Rollouts ships pages and lists the SEO work, and finding the accounts already researching you is rolling out — so a founding team competes above its weight.

Agencies

Production stopped being the scarce thing; judgment didn't. Rollouts eats the mechanical hours so studio people stay on concept and craft — and each engagement ends with plain HTML and CSS the client's team can host and extend.

Marketing teams

The agent grinds through the repetitive edits; final say stays human. Work lands as reviewable changes that respect your design system, which is how you get speed without off-brand surprises.

AI raised the stakes for websites

You could argue AI answers make websites matter less. What we see is the reverse: an engine cites two or three pages per answer, so the readable, well-structured site collects the buyer while unread sites collect nothing. Rollouts scores how readable yours is to those engines and lists what to fix first.

An answer engine doesn't show ten links. It quotes a few pages — and those pages get the customer.

Priced like a tool, not a headcount

One credit balance meters everything. Seats don't cost anything, there's no add-on menu, and the free tier doesn't ask for a card — the bill follows the work the platform actually did.

Start rolling out

Drop your domain in and the scan starts; the full site map takes about a minute. By the time onboarding ends, a ranked list of opportunities is waiting.