Rollouts, live: a full walkthrough from setup to shipped page

Last week we streamed the whole Rollouts flow in one sitting — plugging a site in, letting the scan run, reviewing the queue, shipping a page. If you missed the session, this recap covers it.

Setup, start to finish

Setup is short: hand Rollouts a URL and the site map — sections, structure, brand tokens — comes back as editable code inside a minute. Wiring in CRM and analytics comes next, and from then on recommendations draw on your own numbers.

The Playbooks teams run first

• Homepage, Ground Up — blocks drafted in sequence, steered by your lookbook
• Quotable Comparison Pages — alternatives content structured so engines cite it
• From Visitor to Email — score the accounts you've named and queue the outreach

What surprised people

The reviewable-PR model — nothing ships behind your back — was the moment the room relaxed.

The through-line: Rollouts does the work, but you keep the call. Watch for the next session where we go deep on answer-engine optimization.