Company Swarm
One high-fit account in, a full multi-persona outreach motion out — qualified, drafted, and staged for your review.
Start FreeHow Rollouts runs this playbook — 4 phases.
- 01
Qualify the account
Rollouts scores the company against your ICP and confirms it's worth a coordinated push.
- 02
Map the personas
The right contacts across the buying committee, each with the angle that fits their role.
- 03
Draft the swarm
Persona-tailored messages, staggered over time, all traceable to the visitor's real behavior.
- 04
Stage for review
Nothing sends automatically — you approve the sequence before a single message goes out.
What lands in your lap on every run.
A named account is showing intent and you want a coordinated, personalized play — not a generic blast.
A ready-to-send account play
Multiple personas, multiple touches, one coherent motion.
Behavior-grounded messaging
Every message references what the account actually did on your site.
Human in the loop
Drafts staged for approval, so your brand voice stays yours.
Playbooks that pair with this one.
Email Your Best-Fit Visitors
CRM & Visitor OpsOrder your identified visitors by fit, attach one verified contact to each account, and queue draft emails you approve before they head to your CRM.
Read Your Traffic & Engagement
Analytics & InsightsTraffic, visitor quality, engagement — Rollouts interprets the signals and reports what performs, what lags, and which fix comes first.
Ship a Content Page
Site BuildingResearch first, then build: how-tos, listicles, pillar guides, and head-to-head comparisons — each page carrying its supporting data with it.