CRM & Visitor Ops · Rolling out

Company Swarm

Rolling out with Grow: one high-fit account in, a full multi-persona outreach motion out — qualified, drafted, and staged for your review.

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How it runs

How Rollouts runs this playbook — 4 phases.

  1. 01

    Qualify the account

    Rollouts will score the company against your ICP and confirm it's worth a coordinated push.

  2. 02

    Map the personas

    It will find the right contacts across the buying committee, each with the angle that fits their role.

  3. 03

    Draft the swarm

    It will draft persona-tailored messages, staggered over time, each traceable to what the account did on your site.

  4. 04

    Stage for review

    Nothing will send automatically — you'll approve the sequence before a single message goes out.

What lands in your lap on every run.

A named account is showing intent and you want a coordinated, personalized play — not a generic blast.

A ready-to-send account play

Multiple personas, multiple touches, one coherent motion.

Behavior-grounded messaging

Every message will reference what the account actually did on your site.

Human in the loop

Drafts will wait for your approval, so your brand voice stays yours.