Complete SEO & AEO Program
A complete search program in one workflow — from keyword research and topic clusters to technical fixes and AI-search citations.
Start FreeHow Rollouts runs this playbook — 4 phases.
- 01
Keyword + demand research
Rollouts maps the queries you can realistically win and the intent behind each.
- 02
Topic clustering
Group demand into pillars and clusters so your site earns topical authority, not scattered pages.
- 03
Technical audit
Crawlability, schema, internal links, and vitals — the foundation ranking depends on.
- 04
On-page + AEO optimization
Each target page shaped to place in traditional results and to earn quotes from AI answer engines.
What lands in your lap on every run.
You want a real SEO program, not a one-off audit — the strategy, the clusters, and the execution in one place.
A prioritized search roadmap
The pages to build and fix, ranked by winnable impact.
Topical authority
Clusters that make your site the obvious source for a whole subject.
Dual visibility
Ranking in Google while also being the source AI Overviews, ChatGPT, and Perplexity point to.
Playbooks that pair with this one.
AEO Comparison Pages
SEO & AEOComparison, alternatives, and best-of pages written to be quoted — by AI Overviews and Perplexity, by ChatGPT, even Google SGE — built on honest-concession framing.
GSC Keyword Optimization
SEO & AEOSome queries send a page impressions without ever appearing in its text. This recipe finds them and folds them in, lifting CTR and rank. Zero CSV wrangling.
Ship a Content Page
Site BuildingResearch first, then build: how-tos, listicles, pillar guides, and head-to-head comparisons — each page carrying its supporting data with it.