Publish Readiness
Every pre-launch box gets ticked for you — search health, URL routing, redirect maps, robots file, sitemap — before the domain flips.
Start FreeHow Rollouts runs this playbook — 4 phases.
- 01
Technical SEO audit
Titles, meta, headings, schema, Core Web Vitals, broken links — Rollouts finds and fixes what would hurt you at launch.
- 02
Routing + redirects
Every old URL maps to a new one, so no ranking or backlink is lost in the move.
- 03
Robots + sitemap
A correct robots file and a fresh sitemap submitted so search and answer engines index the new site fast.
- 04
Cutover or greenfield go-live
A clean launch on your custom domain, whether it's a brand-new site or a cutover from an existing one.
What lands in your lap on every run.
You've built the site in Rollouts and you're ready to point your real domain at it without breaking SEO.
A launch that keeps your rankings
Redirects and sitemaps handled, so the migration doesn't cost you traffic.
Green technical foundation
Vitals, schema, and crawlability verified before a single visitor arrives.
One clean commit to go live
No half-finished states — the switch flips when everything passes.
Playbooks that pair with this one.
Complete SEO & AEO Program
SEO & AEOOne engagement covering the whole discipline: query research, cluster planning, technical health, on-page work, and visibility inside AI search.
Design a Brand-New Homepage
Site BuildingA reference-driven build that treats composition as the craft — your homepage assembled piece by piece, in your brand's language, ready for production.
GSC Keyword Optimization
SEO & AEOSome queries send a page impressions without ever appearing in its text. This recipe finds them and folds them in, lifting CTR and rank. Zero CSV wrangling.