Publish Readiness
A pass/fail list of the basics search and answer engines look at first, with a note on each one that fails.
Start FreeHow Rollouts runs this playbook — 4 phases.
- 01
Scan the site
Rollouts reads your live pages the way a crawler would: titles, meta, headings, schema, sitemap, robots.txt and llms.txt.
- 02
Run seven launch checks
No critical issues, titles and meta in place, structured data present, an AI-answer readiness score of 70 or more, a sitemap, an llms.txt file and AI crawlers allowed.
- 03
Clear what fails
Each failed check says what's wrong, and the dashboard's fix list says what to change, worst first.
- 04
Launch when it's green
Re-scan after your changes and launch once all seven checks pass.
What lands in your lap on every run.
You're about to launch or relaunch a site and want proof the basics are in place first.
A clear go or no-go
Seven pass/fail checks instead of a vague sense that the site is ready.
Ready for answer engines
Schema, llms.txt and AI-crawler access checked before launch, not after.
Nothing blocking launch
Critical findings surface first, so the worst problems get fixed before anyone sees them.
Playbooks that pair with this one.
Complete SEO & AEO Program
SEO & AEOSearch and AI-search work in one loop: scan the site, run seven pass/fail checks, clear the fix list worst-first, follow the AEO page's rewrite briefs, then re-scan.
Design a Brand-New Homepage
Site BuildingA new homepage written as real HTML and CSS from your current site's colours, fonts, photos and words — in a look you choose, measured at desktop and phone widths before you publish.
GSC Keyword Optimization
SEO & AEORolling out: some queries send a page impressions without ever appearing in its text. Once Search Console connects, this recipe finds them and folds them in. Zero CSV wrangling.